July 2nd, 2019

Instant UpRight diversifies with the launch of new Low-level powered access platforms

Instant UpRight, manufacturer of Instant Aluminium Tower Systems is launching a range of low-level electric-powered access platforms into the European and Asian markets.

The company, which currently manufactures its market-leading tower systems in Ireland and China, will introduce the new line of electric machines from July available from its recently opened European warehouse and distribution hub located in Venlo, Netherlands.

The initial machine range consists of five electric models and includes a push-around scissor lift, three electric scissor lifts and a mast lift, produced in conjunction with an experienced Chinese manufacturing partner. Instant UpRight will evaluate, and redesign as required to suit market demand adding its own mark to a brand name that is still held dear by many in the industry.

The range includes the 6m MX1330 push-around scissor lift; 6.4m MX1430 self-propelled Electric Mini Scissor Lift; 7.8m MX1930 self-propelled electric lift; 10m X2632 self-propelled electric scissor lift and the 12m ML3330 push-around mast lift.

The MX140, MX1930 and X2632 all feature direct electric drive motors and high-quality componentry with good commonality for easy parts ordering and stocking. All the products will carry a two-year warranty as standard.

The machine line will be fully supported with parts stocked at the Venlo European hub. A technical help-desk will operate from Venlo and Dublin further supported by the Instant UpRight distribution network.

Instant UpRight says it will focus on the European and Asian markets initially selling to small and medium-sized rental companies, end-users and dealers who are looking for an alternative choice of provider. Joe Oxley, Group Managing Director for Instant UpRight said “It is an exciting time at Instant UpRight as we diversify our product line. Initial interest in the new machine range has been high and we have already delivered the first few units which are out working and showing great results. The company is no stranger to the AWP market, and there is still a strong brand awareness present - the return of Instant UpRight blue machines presents us with an exciting challenge which is welcomed by the whole IU team”.

Investing for the Future

The company has invested heavily to ensure that it can serve its worldwide markets.

In 2010 it opened up in China to manufacture a new range of welded aluminium tower helping to significantly increase the company’s revenues. In February this year, the company moved their Dublin plant to City West, into a new modern facility with an area of 10,000sqm dedicated to manufacturing the market-leading rib-grip, non-welded aluminium tower range, special and bespoke systems for boilers and Spandeck walkways, plus office space for administration, engineering, sales and marketing. 

In April this year, it opened a new European warehouse and distribution hub in Venlo, Netherlands to provide support for its European customer base. 

Oxley added “The market continues to develop, and the market for low-level access products has probably expanded ten-fold in as many years opening up opportunities that are almost limitless. This company has built its reputation for providing a quality product for working safely at height for over 70 years based on a foundation of great engineering design innovation and a loyal global distribution network – we intend to continue along this path.”